Most indie filmmakers set out to tell great stories—but what they often don’t realize is that great stories aren’t enough. Without a clear understanding of how the business of filmmaking works, even the most beautifully crafted movies can fail to find an audience—or worse, never get made at all.

In this first episode of Indie Filmmaking: Truth & Reality, filmmaker, educator, and distribution veteran Jeff Deverett unpacks why so many indie films never make it across the finish line… and what you can do to change that. From personal stories to career-defining lessons, Jeff shares how learning distribution before production turned out to be the smartest (and most accidental) move of his life.
This isn’t about theory. This is hands-on, real-world, practical advice from someone who’s walked the walk.

Whether you're launching your debut feature or looking to finally turn a profit on your tenth, this episode kicks off a series built to help you get your indie film made, sold, and seen.