Podcasting Tips Weekly : Paid Acquisition For Building An Audience

SHOW NOTES

Organic growth is powerful, but paid acquisition accelerates it. With targeted ad campaigns, you can reach new listeners who are already interested in your niche. It’s an effective way to boost awareness, drive downloads, and grow your audience more effectively. 
The key? Invest in the right platforms based no on your specific niche, track performance, and optimize as you go. Done right, paid acquisition turns curious listeners into loyal fans.The pro strategy is to promote a single, compelling episode, not the entire show. Google display ads drive audio downloads and YouTube ads offer precise tracking and real subscriber growth. Done right, both strategies create a direct path to long-term audience retention.
  • Use Google display ads for audio downloads – Drive clicks to a custom episode landing page.
  • Leverage YouTube ads for long-term growth – Track real subscriber conversions.
  • Test and optimize – Start with a budget, analyze performance, and adjust accordingly.
Questions? Email tips@strawhutmedia.com—we're here to take your podcast to the next level!

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Podcasting Tips Weekly
Want to grow your podcast, improve your content, and stay ahead of industry trends—all in just a few minutes a week? Podcasting Tips Weekly delivers one actionable tip or trend in every episode, helping you level up your show fast.

Hosted by Ryan Tillotson, CEO of Straw Hut Media, this podcast is packed with expert insights from a production agency that creates 25+ podcasts every week. Whether you're a beginner or a seasoned podcaster, you'll get practical advice on finding guests, marketing your show, increasing engagement, monetization strategies, and more—without the fluff.

🎧 Subscribe now and make your podcast better, one tip at a time! 🚀

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