Seen on Screen with Jacqueline Coley : From Business Strategy To Scary Business with Abhijay Prakash

SHOW NOTES

Abhijay Prakash has built his career on bridging creative ambition with smart business strategy—an approach that now shapes Blumhouse, where he leads as President. The studio has become an empire built on bold ideas, small budgets, and massive cultural impact.

Starting as an intern at Universal Pictures, Abhijay worked his way through key roles at Focus Features, DreamWorks Animation, and Universal, where he helped guide major creative and business decisions. His passion for film was sparked by a love of Bollywood and Hollywood classics, and today, that passion fuels his approach to taking smart risks, championing daring stories, and evolving the horror genre.

In this episode of Seen on the Screen, Jacqueline Coley chats with Abhijay about his journey from strategy to scares, the creative freedom that drives Blumhouse, and why horror is one of the most exciting spaces in modern filmmaking.
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Seen on Screen with Jacqueline Coley
"Seen on Screen" is your ticket to the personal narratives behind the scenes at Universal. Hosted by Jacqueline Coley, Awards Editor at Rotten Tomatoes, each episode invites you into lively conversations with NBCUniversal employees. Together, we explore how the magic of filmed entertainment impacts their lives.

With a blend of games and questions, Jacqueline guides us through a journey of cinematic discovery, asking guests to reflect on the films that have rocked their world, changed them forever, or even scared the daylights out of them. 

At Universal, we believe that behind every film, campaign, and award lies a human story waiting to be told. "Make It Universal" isn’t just a mantra – it’s a commitment to celebrating the diversity, individuality, and collective experiences that make us truly universal. From the directors to the executives, from the famous faces to the unsung heroes, every voice matters.

So, join us as we Make It Universal on "Seen on Screen," where every story is meaningful, every experience is relatable, and every moment is filled with magic. Because when art and entertainment connect with people on a human level, that's when the real magic happens.

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