Seen on Screen with Jacqueline Coley : From Olympic Dreams to Marketing Themes with Jenny Storms
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How do you craft marketing campaigns that impact culture and excite audiences around the world? In this episode of Seen on the Screen, Jacqueline Coley sits down with Jenny Storms, Chief Marketing Officer NBCUniversal Television & Streaming, to explore her extraordinary journey from early ambitions of wanting to be a professional Ski Racer to now leading some of the biggest global campaigns across television, sports, and streaming.
From galvanizing audiences worldwide during the 2024 Paris Olympics to harnessing the power of cross-divisional collaboration, Jenny reflects on how her early passion for film, sports, and tv have all led to a full circle moment in her current role. Jenny shares the movies that shaped her love of storytelling and the traditions that keep her connected to her family. Plus, learn about the strategy behind some of NBCUniversal’s most successful campaigns and partnerships – from the return of the NBA and WNBA, to showcasing the magic of Team USA, discover how having a “if you can’t beat them, join them,” mentality has propelled Jenny into a role impacting media and culture.
From galvanizing audiences worldwide during the 2024 Paris Olympics to harnessing the power of cross-divisional collaboration, Jenny reflects on how her early passion for film, sports, and tv have all led to a full circle moment in her current role. Jenny shares the movies that shaped her love of storytelling and the traditions that keep her connected to her family. Plus, learn about the strategy behind some of NBCUniversal’s most successful campaigns and partnerships – from the return of the NBA and WNBA, to showcasing the magic of Team USA, discover how having a “if you can’t beat them, join them,” mentality has propelled Jenny into a role impacting media and culture.
Seen on Screen with Jacqueline Coley
"Seen on Screen" is your ticket to the personal narratives behind the scenes at Universal. Hosted by Jacqueline Coley, Awards Editor at Rotten Tomatoes, each episode invites you into lively conversations with NBCUniversal employees. Together, we explore how the magic of filmed entertainment impacts their lives.
With a blend of games and questions, Jacqueline guides us through a journey of cinematic discovery, asking guests to reflect on the films that have rocked their world, changed them forever, or even scared the daylights out of them.
At Universal, we believe that behind every film, campaign, and award lies a human story waiting to be told. "Make It Universal" isn’t just a mantra – it’s a commitment to celebrating the diversity, individuality, and collective experiences that make us truly universal. From the directors to the executives, from the famous faces to the unsung heroes, every voice matters.
So, join us as we Make It Universal on "Seen on Screen," where every story is meaningful, every experience is relatable, and every moment is filled with magic. Because when art and entertainment connect with people on a human level, that's when the real magic happens.
With a blend of games and questions, Jacqueline guides us through a journey of cinematic discovery, asking guests to reflect on the films that have rocked their world, changed them forever, or even scared the daylights out of them.
At Universal, we believe that behind every film, campaign, and award lies a human story waiting to be told. "Make It Universal" isn’t just a mantra – it’s a commitment to celebrating the diversity, individuality, and collective experiences that make us truly universal. From the directors to the executives, from the famous faces to the unsung heroes, every voice matters.
So, join us as we Make It Universal on "Seen on Screen," where every story is meaningful, every experience is relatable, and every moment is filled with magic. Because when art and entertainment connect with people on a human level, that's when the real magic happens.
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