Soul & Science : #83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop
SHOW NOTES
This week, Jason explores The Soul & Science of Entrepreneur Partnerships with Dustin Baker and Maya French, co-founders of HappyPop. As the driving forces behind Koia and now HappyPop, Dustin and Maya have redefined what it means to create purposeful products in the competitive beverage industry.Discover how their unique partnership has evolved over a decade, how they turned personal challenges into groundbreaking products, and why community is at the heart of their mission to deliver happiness and wellness to all.What’s Inside:
Brought to you by Mekanism.
- How Dustin and Maya’s entrepreneurial chemistry fuels their success.
- Lessons from launching Koia, a plant-based protein drink, and HappyPop, a mood-boosting energy beverage.
- Strategies for building community and creating culturally relevant brands.
- Insights into navigating the ever-changing CPG landscape.
- "Great partnerships are built on trust, adaptability, and a shared mission."
- "Happiness isn’t just a product—it’s a commitment to making lives better."
- "Community is earned, not demanded, and it’s essential for brand success."
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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