Soul & Science : Mini: Literature is Fashion’s Newest Muse
SHOW NOTES
What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word.
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.
From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.
From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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