Soul & Science : The Science Behind Ads That Truly Connect | Pranav Yadav, Neuro-Insight Founder and Global CEO
SHOW NOTES
What if the secret to creating ads that truly connect isn’t in what people say, but in what their brains reveal?
Pranav Yadav, founder and global CEO of Neuro-Insight, leverages neuromarketing—technology that measures neural signals to track emotional responses—to uncover deeper truths that help brands like TJ Maxx and Anheuser Busch craft ads that stir emotions and hit the perfect pitch.
In this episode, you’ll learn:
*This episode originally aired in January 2023
Brought to you by Mekanism.
Pranav Yadav, founder and global CEO of Neuro-Insight, leverages neuromarketing—technology that measures neural signals to track emotional responses—to uncover deeper truths that help brands like TJ Maxx and Anheuser Busch craft ads that stir emotions and hit the perfect pitch.
In this episode, you’ll learn:
- What neuromarketing is and how it’s revolutionizing the way brands are built.
- Why the first hour of a focus group doesn’t always predict real-world purchasing behavior.
- How an ad’s success hinges on associating the brand with peak emotional moments.
- Why being open to learning is the ultimate key to growth.
*This episode originally aired in January 2023
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
LISTEN ON YOUR FAVORITE APP
