Soul & Science : #77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
SHOW NOTES
In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
In today’s episode, you’ll learn:
- Why embracing a start-up mindset is so important to keep your brand fresh
- How to defend out-of-the-box ideas from pushback
- Why changing your strategy isn’t always the best course of action
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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