Soul & Science : #86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside
SHOW NOTES
Why are brands still hesitant to embrace AI in creative work—even when it delivers faster, cheaper, and often better results?
In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to change.
Fredrik shares how Superside is reshaping the creative industry, using AI to optimize workflows, scale production, and help brands break through the noise. He reveals the surprising ways AI outperforms human-generated creative, why the briefing process is the real bottleneck in marketing, and how companies can rethink their approach to creative strategy before they fall behind.
What’s Inside:
✅ The biggest misconception about AI-generated creative—and why brands still resist it.
✅ How AI-powered briefing tools are solving the #1 bottleneck in creative work.
✅ The Soul & Science of AI—why the real challenge isn’t tech, but trust.
✅ Why brands that fail to integrate AI into their workflow will struggle to compete.
Memorable Moments:
💡 "People say AI can’t do strategy or taste—but the data tells a different story."
💡 "If you don’t get your clients to embrace AI, you’ll be left behind."
💡 "AI isn’t replacing creatives—it’s freeing them up to make better work."
Brought to you by Mekanism.
In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to change.
Fredrik shares how Superside is reshaping the creative industry, using AI to optimize workflows, scale production, and help brands break through the noise. He reveals the surprising ways AI outperforms human-generated creative, why the briefing process is the real bottleneck in marketing, and how companies can rethink their approach to creative strategy before they fall behind.
What’s Inside:
✅ The biggest misconception about AI-generated creative—and why brands still resist it.
✅ How AI-powered briefing tools are solving the #1 bottleneck in creative work.
✅ The Soul & Science of AI—why the real challenge isn’t tech, but trust.
✅ Why brands that fail to integrate AI into their workflow will struggle to compete.
Memorable Moments:
💡 "People say AI can’t do strategy or taste—but the data tells a different story."
💡 "If you don’t get your clients to embrace AI, you’ll be left behind."
💡 "AI isn’t replacing creatives—it’s freeing them up to make better work."
Brought to you by Mekanism.
Soul & Science
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As a creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.
Brought to you by Mekanism
Brought to you by Mekanism
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